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The World of ‘Seven’

SEVEN London® is an ethereal cosmetic+lifestyle brand & creative hub crafting exclusive and limited-release items. Our core philosophy revolves around the conversation of our inner paradoxes, and collaborations with curated artists, who share this fascination. SEVEN London® is also a platform designed to cultivate meaningful conversations and artistic expression through different physical and digital mediums - podcasts, webinars, curated events, talks and workshops, inviting special guests such as artists, sound healers, philosophers, thinkers, musicians and more.

SEVEN London® goes beyond being just a cosmetic brand.

It embodies the sentiment that Noguchi so accurately describes, "This feeling of always being torn from opposite ends, and being in revolt against one while finding the support of the opposite."

It invites us to dream through time and space, bridging the gap between past and present, and reconnecting with what's happening inside us in the present moment. 

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Discussing our contradictions

In an ever more binary world where our inner battles are traded for validation and have become social currency, SEVEN London®️ argues that our polarities cannot exist without one another; they are rather complementary. SEVEN London®️ invites us to make them co-exist and be fully embraced with tenderness and compassion. Inspired by Taoist philosophy, SEVEN London's interlocked sun and moon emblem symbolise the idea of balancing opposites.

Pride by Alex

sustainability

Limited Batch Production, Made in London

The soaps are sold in sets of seven. Drops will occur in small, limited batches, with release announcements made a few weeks in advance.

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consciously created

Recyclable Packaging

The packaging is produced in London and has been meticulously selected to be plastic-free, entirely biodegradable, and recyclable. The uncoated paper is certified by the Forest Stewardship Council® and is crafted from recycled materials, featuring pure environmentally friendly cotton fibers, all designed to minimise our impact on the planet.

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Handmade in London

Each soap is individually and meticulously crafted by hand, in limited batches from our London workshop, which may result in slight variations in colour and weight from one soap to another.

All the soaps are made with organic oils, natural fragrances, and colouring. They are created from a plant-based soap foundation enriched with essentials components like coconut oil for effective and superior hydration and aloe vera for its gentle and detoxifying properties. Suitable for vegan and cruelty-free.

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Envy by Eve

Manifesto

SEVEN London® reinterprets the cosmetic code and creates its own rules. Teasing us with a enchanting and playful appearance to embark on a profound inner journey. Even in the depths of obscurity, a flicker of light resides.