Founder of SEVEN London & Creative Director
French-born, London-based, Léa is a Freelance Creative Director and Consultant, helping emerging brands, independent artists and music labels building an aesthetic and legacy in the fields of Music, Fashion, Beauty & Lifestyle.
SEVEN London®️ was officially launched in 2023, but the idea was informally conceived in 2020 during lockdown when Léa began crafting natural cosmetics for her personal use. Suffering from skin inflammation and deeply passionate about self-healing and holistic health approaches, such as traditional systems of medicine (Ayurveda and Chinese medicine), she decided to learn how to make natural soaps.
Léa has dedicated herself to bringing her vision to life, meticulously crafting not only the recipes but also every facet of the business and the intricacies of creative direction. She possesses an authentic gift for meaningful narratives, skilfully weaving her own world within SEVEN London®️—a world that seamlessly integrates her diverse passions, including health, spirituality, philosophy, poetry, psychology, mythology and astrology, all imbued with a dash of humour and enchantment.
The Meaning Behind 'Seven'
Born on 27.07 under the sun’s influence, the number 7 holds a profound significance for the founder. It has been a lifelong symbol of guidance and luck. To her, it's more than a number; it's a prelude to every prayer, a ritual—a lens through life that welcomes both challenges and grace in the pursuit of finding balance.
SEVEN London® is everything and its opposites.
SEVEN London aspires to foster a more unified world, viewing it through a nuanced lens, free from hasty judgments or rigid categorisations. It avoids labelling and rushing to conclusions, instead finding comfort within the complexity of both side of a controversy.
It's also an invitation to invest time in our individualisation and shaping singular opinions while recognising that it's perfectly acceptable to evolve and adapt, without the need and pressure to firmly define and adhere to one side or another.
We are both right and wrong, just as we are both a good and a bad person at the same time. Just as it is in duality that there is love, because it is in the space where there is hatred that love can exist.
Rather, SEVEN London invites us to simply experience what we are, encouraging an openness to continual exploration and transformation. We aren't perfect and will never be. The greatness of humanity lies in its ability to improve and mend.
Wash Away Your Sins
The unapologetically slogan 'Wash away your sins' takes inspiration from the 70’s bold and ironic ads, aiming to provoke and bring a smile to the readers' faces.
It also extends an invitation to the user for a moment of intimacy with no judgement – a mental and emotional rinse-off, a chance to hit the reset button, let go, reflect and begin anew with a clean slate.
Artists' Haven
SEVEN London®️ functions as a creative hub, nurturing collaborative endeavours to craft exclusive, thoughtfully designed items.
These creations are centered around the concept of 'duality,' where each artist infuse their distinctive vision and interpretation of SEVEN London’s philosophy. The purpose is to spotlight their artistic endeavors and explore the creative fusion that emerges when our two worlds converge on a common creative plane.
SEVEN London®️ has been fortunate to join forces with a wide range of immensely talented individuals, including photographers, set designers, illustrators, musicians, poets, animators, and more.
The long-term goal and vision for SEVEN London is to evolve into an art therapy residency, weaving together art, philosophy, psychology, and various other inspirations close to Léa's heart.