The bigger message behind the brand <3

Text by Léa Federmann Marsot

What I aspire for individuals to take away from the brand is a newfound chance and opportunity to embrace and become more comfortable with their contradictions and darker sides.

In a world where we often seek answers externally, my message is an invitation to turn inward, to use the products as a mirror, and ask themselves, "Are you ready for this introspective journey?" Acknowledging that the process may feel overwhelming and demanding, I believe it's crucial to encourage individuals to embark on this journey sooner rather than later. I firmly believe that as humans, we carry the responsibility to elevate our consciousness, soul, and mind, contributing to a community of more self-aware and compassionate individuals.

I aim for people to remember that there's no singular right or wrong way to perceive a situation, emphasising the importance of considering multiple perspectives. 

The long-term vision for the brand is to continually provide individuals with the chance and opportunity to become more acquainted with their contradictions and darker sides, fostering personal growth and self-acceptance to live in a better world :) so hopefully we could one day not only sing the song ‘Image’ from John Lennon but live it haha!